Radiate with Purpose: My Word and Phrase for 2025

Radiate with Purpose - Word of the Year 2025. Glittery pink background with floral accents and a smiling woman in glasses, representing inspiration, balance, and intentional growth.

Radiate with Purpose: My Word and Phrase for 2025

As we begin a New Year, I always take time to reflect on the past twelve months and set my intentions for the year ahead. Each year, I choose a word and phrase to guide my decisions, actions, and mindset. These act as my guide, keeping me aligned with my goals and values. For 2025, my word is Radiate, and my phrase is “Radiate with Purpose.”

Reflecting on 2024

This past year was a blend of growth and consistency. My YouTube channel gained traction, my in-person customer base remained steady, and I honed my focus on providing value through social media, email, and personal connections. While these achievements have been meaningful, they also revealed areas where I want to grow:

Building stronger online engagement.
Streamlining my processes to create more balance.
Strengthening relationships with current customers while welcoming new ones.

In reflecting on 2024, I realized that what I truly desire for 2025 is to balance intentional growth with a vibrant, outward energy that inspires and connects.

Why “Radiate”?

The word, “Radiate”, captures the energy I want to bring into the new year. It’s about:

Harmonizing my efforts across in-person and online platforms.
Elevating my systems to make space for creativity and connection.
Glowing with authenticity and confidence, both personally and professionally.
Shining brightly as a source of value for my customers and audience.
Renewing my focus on meaningful relationships and sustainable growth.

“Radiate” reminds me that success isn’t just about reaching goals—it’s about the energy I project and the positivity I bring to every interaction.

Why “Radiate with Purpose”?

Adding the phrase “with Purpose” reinforces the importance of intentionality. In 2025, I don’t want to just radiate energy indiscriminately—I want every action to align with my mission to empower, inspire, and simplify beauty for my customers. Whether it’s a social media post, a new blog, or a customer consultation, everything I do will be guided by this purpose.

How I’ll Live by “Radiate with Purpose” in 2025

Building Balance: By automating repetitive tasks and focusing on what matters most, I’ll create space to truly connect with my audience and family.
Creating Value: My goal is to radiate knowledge and inspiration through my blog, YouTube channel, and consultations, making beauty accessible and empowering for all.
Strengthening Connections: I’ll focus on nurturing relationships—turning new leads into loyal customers and maintaining trust with my existing community.
Expanding Reach: By growing my online sales and reducing in-person delivery, I’ll free up time to focus on building my business while maintaining a work-life balance.

As we step into 2025, I encourage you to reflect on your own year and think about what you want to radiate into the world. Choose a word or phrase that inspires you, centers you, and drives your purpose forward.

What’s your word or phrase for 2025? Share it in the comments—I’d love to hear about your vision for the new year!

In 2025, I am ready to Radiate with Purpose, bringing balance, energy, and meaning to every part of my life and business. This isn’t just a resolution—it’s a commitment to show up, shine brightly, and make every action count. Let’s make this year the most radiant one yet!

Amanda Davis, Independent Avon Ambassador

Disclosure: This post was created with the assistance of AI to help draft and refine the content. Every tip and reflection shared is infused with my personal experiences and insights. I am an Independent Avon Ambassador and therefore if you click the links above to my online store to buy Avon or Join Avon with me I will receive a commission from sales and leadership.

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