In direct sales it is important to follow-up with your leads. Leads can be potential customers or potential business partners. It is important to find a way you can follow-up with these leads and stay in touch so that they come to you should they ever change their mind. There is a difference in following up and pestering the person or following up and spamming the person. One way you can follow-up is to mail brochures to your customer list. Most customers will not buy every campaign, however if they do not have a brochure then they are less likely to buy from you. In Avon, we have new brochures every two weeks. You will have customers that buy every month, every few months, and some that only buy once or twice a year, but bottom line they can’t order from you if they don’t have a brochure with your information. Customers like to see what items we have to offer at certain times of the year and new items are constantly coming out for our customers to purchase. Not everyone wants to look online, so mailing brochures can be a good way to gain customers and maintain those that you aren’t seeing on a consistent basis. Of course the phone, text, email, and social media can all be used to follow up as well. It is good practice to follow up and contact your leads list every once in awhile to see if you can do anything for them. There are many other videos and articles out there on the importance of following up and I just wanted to put out there that I do agree that follow up is important no matter how you choose to do it or how often you do it.
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