What is an Avon What’s New Book?
Avon puts out demo catalogs for representatives to show representatives what is coming ahead of time and for representative planning. This post is all about things you might find in your What’s New Book!
What is in your Avon What’s New Book?
- Stock-Up Opportunities: Many of our What’s New booklets contain opportunities to stock up on products. Sometimes these opportunities are for new products and sometimes they are just for products that are on sale or highlighted in that particular campaign. Stock-up opportunities are great for building inventory for use at home parties, yard sales, craft fairs, or other events where you might need products on hand. For new products, they are a great way to get your customers the products early and maximize your earnings on the products. When looking to Stock-Up on items, it is often best to take advantage of these stock-up opportunities as many times they are at a lower cost to you then they would be if you bought them out of the brochure. Often with new products, Avon will throw in free products and/or special exclusive products that are only available as part of the stock-up opportunity.
- Samples/Sample Packs: I often see representatives asking where to find samples of our products. Samples of things such as skincare items, color items especially lipstick, and fragrances are better sold when you have samples on hand. I only buy samples out of the What’s New booklets and the reason is you can get the best bang for your buck 99% of the time as many times there are sample bundles offered at a low cost to you. If you are looking for samples look no further than your What’s New booklets.
- Expert Advice/Tips: Sometimes when a new product is launched, Avon will provide expert advice and/or tips to help you in selling the product to your customers. For example, in the What’s New for Campaign 3, there was expert advice about the new Moisture Therapy Derma Soothing product line that came out in that campaign.
- Representative Quotes/Tips: In addition to the expert advice and tips, many times Avon features top sales representatives with quotes, advice, and tips for representatives when it comes to selling our products. It is great to learn from each other and reading advice from other representatives in the What’s New is a great way to do just that (learn from other experienced representatives.)
- New Products: Probably the majority of the representatives that look at the What’s New use it to see what products will be new to Avon. Avon allows you to purchase the products early to either Demo or sell to customers. You can also choose to buy things for yourself out of the What’s New. Just be careful not to go overboard spending ;-). Purchases from the What’s New do count towards order size (at your cost) as well as you do receive award sales on the products as well (award sales are for your cost, not customer cost unless otherwise noted).
- Product information: Avon will use the What’s New booklets to give representatives information on our products. This is done with many of our new products when they are launched. Avon wants you to have as much information available to you as possible so that you can use that information to expand your customer base as well as add on new products with your existing customers.
- Other Representative information: Sometimes Avon will use the What’s New booklets to put out information to representatives so that they know about things that they may miss on the back office of youravon.com as well as information that Avon feels is very important for representatives to know.
- Earnings Chart: Every What’s New booklet features our earnings chart and explains how you earn money by selling Avon. This is a great reference when you are trying to build your order as if you are close to the next earnings level, you may want to do whatever you can to boost up the order so you can get a higher earnings percentage. This is currently found at the back of the What’s New booklets.
- Demo Discount and Demo Limit: Also found at the back of the booklets with the Earnings Chart, is an explanation of how you are paying less when you buy an item as a demo and your demo limit. Demo products can be very useful for gaining sales when used properly, but again make sure you are watching your spending and not overspending on demos.
- Other information: The What’s New may also feature other information as appropriate that I have not listed above.
Bottom line, you should always look at your What’s New booklets even if you don’t plan to buy anything from them because you never know what information you might find in there.
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